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Zune 2.0: The Empire strikes back

Posted on 02/01/2019 | in 杭州夜生活 | by

Microsoft hopes to launch the Zune in Europe before the end of 2007, the company told Reuters over the weekend, and hinted that there would be "more devices, more features" by that time. Acknowledging that Apple is a tough competitor in the music-player market, Microsoft’s marketing director Jason Reindorp said that the company was still happy with the Zune’s launch numbers and hopes to sell 1 million units by June.HangZhou Night Net

What’s in the future for the Zune? Here’s what we know from comments both public and off the record from Microsoft sources. Speaking at the Midem Music Expo in Cannes, France on Saturday, Microsoft’s media business chief Chris Stephenson also indicated that more versions of Zune are on the way. These will include a flash-based version of the player, which is currently expected to arrive in the fourth quarter of 2007. Sources say that the flash-based Zune will compete against the iPod nano and other diminutive flash-based players. Sources tell us that Microsoft also hopes to roll out a 12GB model if the NAND flash memory market can make the jump. The irony in this is that the next jump in NAND flash storage will likely be caused by the success of the iPod nano, which is already driving a significant portion of all NAND flash memory sales.

Stephenson also said that he envisions the proliferation of music "filling stations"—retail locations that already host WiFi hotspots—where Zune users could fill up on music over the air. He also said that the company is looking into more ways for users to "cache and download on the go." This all but confirms the company’s plans to fully enable WiFi in the way that many potential buyers have hoped—the ability to purchase music directly from the Zune. Also rumored is the possibility that Microsoft will enable full sharing of subscription music over WiFi, despite recent reports that users can’t even share all songs under Microsoft’s current three-play limit.

Other Zune rumors include the possibility that a pocket version of Internet Explorer will run on the next version of the Zune. Apple’s upcoming iPhone will allow web browsing via WiFi, as does the Sony PSP. If WiFi ends up becoming fully-enabled on the Zune for music purchasing and sharing purposes, it would only sense to enable web browsing via the Zune as well.

Reindorp said that the company was not trying to play catch-up with Apple in a market where the iPod is so entrenched, but attempting to give the Zune a name for itself. "We are very realistic, we have what is essentially a three-year plan to firmly and solidly get on the radar," he told Reuters. Microsoft seems to acknowledge its slow start with the Zune, but like the original Xbox, has big plans for sneaking the Zune in as a big player in the future.

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