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Parallels acknowledges SWsoft ownership

Posted on 02/01/2019 | in 杭州夜生活 | by

What do Parallels and enterprise virtualization software maker SWsoft have in common? More than we thought, it turns out. Parallels acknowledged today that the company is, in fact, owned by SWsoft, an acquisition that happened three years ago before most of us had ever even heard of Parallels. HangZhou Night Net

Does this public disclosure mean that anything will change for Parallels—seemingly the public favorite for virtualization software on the Mac these days? Marketing manager Ben Rudolph told Ars that the answer to that is a big fat "NO."

"Parallels will still have its own brand, site, and team," Rudolph told us. "We will simply be leveraging SWsoft’s substantial experience, talent and resources to make our products even better, and get the out the door even faster."

But why did Parallels and SWsoft keep the partnership a secret for so long?

"We have different skill sets and different approaches to virtualization, so we wanted to make sure that we maintained our own identities so we could stay focused," Rudolph said. "Now that we are moving to server virtualization, and SWsoft is expanding its virtualization management tool sets, there's a lot more overlap, so we wanted to be sure to let customers know that we're a 'one stop shop' for virtualization. We have their needs covered top to bottom, be it server or desktop, Windows, Linux or Mac, hardware virtualization, OS virtualization, or virtualization management."

SWsoft CEO Serguei Beloussov acknowledged to Fortune that the next version of Parallels, expected to be released this spring (we assume he is referring to the next "major beta" that we discussed with Rudolph at Macworld), will "by coincidence" make it easier to run OS X on non-Apple hardware.

This would be, of course, a move that Apple would not be thrilled about, but an inevitable (and tempting) development now that Macs share similar processor structure to their non-Mac bretheren. VMWare CEO Diane Greene told Fortune that they face the same temptations and challenges with Apple: "We were trying to do it the way they wanted to, but in hindsight we should have just gone ahead. I wonder what Steve Jobs is going to do, because there is so much pressure to run Mac OS on non-Macs."

All this being said, it seems that we (as consumers) have a lot of exciting things to look forward to in the world of virtualization on the Mac this year. Parallels seems intent on keepin' it real with the small-company feel, but for how long can they keep up that front while the software continues to gain momentum and, with it, an inevitably large user base?

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