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adCenter Labs puts Microsoft’s latest advertising innovations on display

Posted on 08/07/2019 | in 杭州夜生活 | by

Recently, members from Microsoft's Research Center group and the adCenter group teamed together to create a series of new technologies directed toward online advertising. The team, which refers to itself as Microsoft adCenter Labs, is made up of over 100 researchers, developers, and analysts. The goal behind the adCenter Labs project is to lure in would-be advertisers to Microsoft while displaying ways that the company is innovating in the advertising space. HangZhou Night Net

Rather than tell potential advertisers what Microsoft could do for them, the company decided to create the adCenter Labs web site that provides interactive videos and demos of the group's latest creations—many of which are very cool.

Believe it or not, there are a lot of things to do at the adCenter Labs site. The first thing I tried was the Demographics Prediction, which takes a web site as input and writes back some information about its audience. How did Ars fare? Mostly male, frequented by those between the ages of 25 and 34. Microsoft.com, on the other hand, had a demographic of women over the age of 50; very interesting.

For advertisers, tools such as the Online Commercial Intention (OCI) detector can be quite fetching. The OCI can analyze a customer's search history and determine whether or not he is in the mood to shop. As a complement to OCI, Microsoft also has the Content Categorization Engine which offers possible categories along with a confidence rating for a given URL.

Some of Microsoft's most creative projects have come from the Microsoft Research Center, and the company has been putting more and more muster behind its advertising sales since the birth of the Live platform. Will we see any groundbreaking technologies come out of the adCenter Labs project? I think so. It's definitely a Microsoft group to keep an eye on over the next year.

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